Škoda succeeds in Europe

Ten years ago, Škoda in the Czech Republic has sold more cars than in Eastern Europe and Asia together. The good old Skoda during the first ten years of cooperation with Volkswagen was able to win the trust of customers in Western Europe, as well as in the East. 

Skoda managed to get a decent place in many emerging markets, and gradually start production at the newly built factories abroad. As a result, Russia now sells more cars than in the Czech Republic. China is no less successful market and forms a quarter of sales. 

So Škoda became a truly global automaker. The company has set a goal to sell 1.5 million cars a year by 2018, and without an increase in sales abroad this can not be reached. 

Škoda in Europe is increasing its market share and its main weapon is Octavia - a car that creates its own class, and practically out of direct competition. The same can be said about the model Rapid Spaceback, which is too large compared with small cars and modest against conventional compact car. 

Europeans listen to competitors. Octavia is a universal best-seller in Europe, the best selling hatchbacks and the best-selling car, having a length of more than 4.5 meters. Automotive company maintains its production. 

The success of the Škoda, probably caused by the same reasons and in the Czech market. The company benefits from strong demand for its sustained, dynamic and spacious cars in its class. This is an ideal family car. A high demand for used cars easier to sell new cars. 

Further growth is expected to bring a new SUV Snowman. And especially the new generation Fabia, which is precisely focused on the European market. If the company will have the same success as last year with the Octavia, Škoda position in Europe will be strengthened significantly.