Contrary to the market. How the Chinese car brands conquer Ukraine

In the first six months of 2014 the Chinese brand Geely became the best selling in the Ukrainian car market - the company managed to almost double to increase its share (from 6.6 to 12.1%). With a total market decline of passenger cars in Ukraine 43,6% Geely was almost the only one to increase sales (+3.4%). 

The Chinese Geely Corporation Ukraine - the second-largest export market in Europe (after Russia). According to the results of 2012 Geely was in tenth place in Ukraine for the past year the Chinese have increased sales by 32% by implementing in the country for more than 15 000 vehicles. With this indicator, they took the third place. Up to six months in 2014 Geely got the first place in sales of cars in Ukraine with a market share of 12% (data analysis company AUTO-Consulting). Geely Ukraine sold for half of 6673 cars - a 3.4% increase over the same period last year. Ukraine - a significant market for the largest private automaker in China: our country now accounts for about 20% of total exports. 

In AIS believe that the secret of Geely in the rapid evolution and frequent updating of the model line. "For many years ZAZ offers buyers unchanged Sens, Lanos, Vida, Forza (and it's a model of one B-high grade). Geely just in the last 12 months brought to market Emgrand X7, Emgrand 8, Geely GC6 - and these are not all new items to the end of the year", - says Samohvalov.