Fiat stimulates support of it's employees

In the beginning of April, some workers of two Italian factories Fiat received a surprise. Their car brands Volkswagen and Peugeot were wrapped in large plastic bags with a "broken" red heart. There was an inscription: "Seeing you with someone else breaks our hearts. But we still think of you anyway."

This advertising campaign staged a marketing company to encourage their employees to take advantage of special discounts on Fiat new cars.